Honored to receive two prestigious awards from Yamaha Music Gulf at the annual Yamaha Convention 2025!
BUSINESS DEVELOPMENT AWARD: PROFESSIONAL AUDIO
CATEGORY
Through strategic alliances with rental and event companies, and by
forecasting market needs with precision, Thomsun has significantly contributed
in expanding Yamaha Professional Audio business in the UAE region.
Appropriate Utilization of YMGF training center for key events, and by
engaging local artists and technical riders, Thomsun has further elevated
Yamaha’s brand visibility and set new benchmark for PA business excellence in
the region.
The establishment of the Thomsun Learning and Experience Center [TLEC]
in 2024, marked as a milestone move in Thomsun’s journey to be one of the
leaders in the region to address all pro audio related requirements.
Today, TLEC has become a local hub for regular training initiatives and
has proved critical in amplifying our market presence.
In carrying all of these initiatives, Thomsun has recorded high growth rates for the PA category as a whole, consecutively for the last 3 years.
BUSINESS EXCELLENCE AND STRATEGIC GROWTH AWARD
Establishing flagship showrooms with exceptional visibility and
branding, constant development of dealer network for maximum market coverage
and establishing a deep connect with local music community, these have been the
3 core elements of Thomsuns operations in the UAE.
Weather it’s the Flagship showroom at Dubai Mall, with flawless Yamaha
branding
Or the recently opened flagship store on Sheikh Zayed road. Thomsun has
always ensured over the years that YAMAHA brand name is visible in the most
prominent places in the UAE market. This gives our brand strength and immense
recall value.
The vast dealer network, including big shop-in-shops, cover around 30
additional touchpoints within the country, and makes Yamaha widely accessible
to all customers. Not only this, but a big focus on developing E-dealer network
has given Thomsun a 30% growth in E-COMMERCE sales within a matter of 3 years
All this coupled with a string of weekly showroom activities, help
develop a strong lasting relationship with the local music community.
These 3 elements working in tandem has proved to be an exceptional formula for structured growth over the past 5 years, making Thomsun today, a company synonymous with Sound and Music, in the region.
