L–R: Ragesh C, Davis Varkey and Biju Thomas of Thomsun Trading with Powersoft’s Fabrizio Bolzoni and Varun Jagger
Powersoft has welcomed Thomsun Trading Establishment (TTE) as its newest distributor in the GCC, excluding Saudi Arabia. The agreement aims to solidify the Italian manufacturer’s footprint in the region, bringing its audio solutions to a wider audience across the GCC market. Bijo Kuruvila, TTE’s sales manager, noted that the team discovered Powersoft while researching new amplification solutions to enhance their product offering. “Powersoft has earned a global reputation for high performance and reliable amplification technology,” said Kuruvila. “The company’s pioneering approach to power efficiency, DSP integration and networking capabilities align perfectly with the increasing demand for advanced audio solutions in the GCC market.” Through the partnership, TTE will focus on strengthening the brand’s presence across key verticals. The distributor aims to partner with leading AV integrators to deploy large-scale projects, as well as conduct technical workshops to grow Powersoft’s brand awareness and adoption of its technologies. Kuruvila highlighted the GCC region’s significant growth, driven by large-scale infrastructure projects, entertainment venues and smart city developments and added: “Powersoft is well-positioned to capitalise on this growth due to its amplifier solutions that meet the region’s demand for high-quality audio systems. With a strong commitment to innovation and customer satisfaction, we aim to position Powersoft as the preferred amplifier brand in the GCC region.” Varun Jagger, Powersoft’s EMEIA sales manager, remarked: “We are excited to have Thomsun Trading as our new distributor, a company that shares our commitment to providing high-quality audio solutions to the industry. The company’s market knowledge and extensive network will play a key role in unlocking new opportunities for Powersoft in the GCC region.”
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