NEXO teams up with Thomsun in the Middle East

L–R: NEXO's Alain Boone and Thomsun's Davis Varkey were looking forward to a successful new partnership together

Unveiled on the show floor at GITEX Global 2023 for the first time, French loudspeaker manufacturer NEXO has partnered with Thomsun Trading for distribution in UAE, Oman, Qatar, Bahrain and Kuwait. As one of the longest running AV distributors in the region, Thomsun’s distribution network is extensive and spans operations in retail, dealer/reseller networks, commercial AV, live events and rental, as well as the production and broadcast industries across the GCC.

“I’d been seeking a new partner for the GCC region since returning to NEXO earlier this year,” commented NEXO business development manager Alain Boone. “I’ve had a long relationship with Davis Varkey dating back to 2012 and his time at VV & Sons, where they were doing an amazing job for the brand. As we look to re-expand deeper into the Middle East market, it’s important to have a very good, technically skilled team behind the brand in order to effectively pass on the “NEXO message” and the DNA of our brand. Davis has built a fabulous team up at Thomsun. I have a great feeling about this partnership and we are very lucky to have them involved.”

“Adding NEXO to our portfolio allows us to provide a full turnkey solution to the market, catering to any and all types of projects,” added Varkey. “Furthermore, we’ve been the distributor of Yamaha products for almost 35 years in the Middle East, and the NEXO catalogue perfectly complements this. We see great promise in events, the education sector and conference halls. In Q1 of next year, we’ll be hosting a big launch event where we invite all of the region’s systems integrators and allow them to get hands-on experience with the products. This will also include acoustic studies and workshops on how to design, set-up and tune the systems. We’re really looking to forward to the new partnership.”